Daba!
Moroccan hyper-localized grocery delivery
2021
Daba App as the first Moroccan startup in the local grocery delivery field aims to boost the local economy and lift constraints on e-commerce access for local businesses. They approached us for help creating a brand new identity.
With the high-income young crowd as the main target audience, Daba's style is young, healthy, reliable, and smart. Through a series of experiments, we decided to use a combination of bright red and exclamation mark to make the visual message appealing. The brand's logo also became an almost powerful element of the copy.
Branding
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