El Farouki
Coffee Roasters
A coffee roasting company in Saudi Arabia
2020
We have refreshed the brand image for El Farouki Coffee Roasters - a well-known Saudi-based brand established in 1950 that offer both coffee roasting and fresh drinks - maintaining the company's overall integrity, emphasizing its certain degree of luxury while adding a modern touch.
Branding
The current challenge of El Farouki Coffee Roasters is that it already has an established brand identity with heritage, meanwhile, a lot of other aspects remain untouched. With the business goal of developing a franchising network, sustainability and recognizability is the key.
© 2024 Summary Design