FlyCloud
A digital product store
2020
FlyCloud is a store in Milan that sells various digital products, we've been commissioned to create a brand for it. Unlike local competitors, FlyCloud is a design-oriented brand with modern aesthetics.
Branding
Approach
The process began with exploring elements that tell the story. Transforming the shape, rotating in layers, duplicating and overlapping each element.
After a few iterations, we arrived at the final result as seen above. We combine the cloud shape with a high-tech blue, layering is inspired by digital screens, this reminds us of a professional and futuristic digital brand.
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