LeChamp
Child sports educational center
2018
LeChamp is a child sports educational center located in Beijing and Baoding, it offers professional sports activities for children and families. We renewed the holistic visual identity system and produced the brand book for them.
Branding, Mascot
Approach
Our inspiration comes from the image of a family of three holding each other's hand, this also forms the shape of the crown. Through colorful designs and soft shapes, together with the lion mascot we created, they convey a positive and friendly brand image.
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