Masaar
Hotel & asset management
2021
Masaar is new to the Middle East market who offers hotel management, asset optimization, and revenue management services and solutions for various types of Hotels, with a strong business development DNA and entrepreneurial spirit.
We were commissioned to develop a new identity for the company that could represent their approach, focusing on details, and minimalism.
Branding
We chose El Messiri as the typeface that is subtle in details but great on displaying at all sizes. This bilingual curvy Arabic typeface offers a sense of modernity and sophistication, coupled with the new Masaar logo in a fixed lockup.
Two shades of blue have been chosen as the brand palette, they have been consistently used across all touchpoints.
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