Strive
Retail despensary
2021
As a soon-to-open retail dispensary in Bergen County, Strive approached us to help develop their brand identity, they expect a diverse range of customers, from young people and liberal adults to mature families.
Branding
The overall brand feel is modern, organic, and bold but also friendly. We chose to use cream and dark green as the main colors to emphasize the warmth and elegance of their brand, but also in sync with the aesthetic of their mid-century modern interior style, where the stores will be filled with lots of natural light and plants.
The logo is a minimal rotation of leaves which also forms a 'flying butterfly', signifying the vitality the brand is willing to convey.
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